スターバックス パッケージデザイン

スターバックス パッケージデザイン

 

コンセプト

それぞれ若い、高齢というイメージから

安定なフレーバーとしてミントチョコ、斬新なフレーバーとして漢方を設定し

それに合わせて配色、模様を考えデザインしました。

 

 

パ リ パ リ チ ョ コ ミ ン ト
爽やかなミントグリーンとチョコを表すブラウンを使い パキパキしたチョコレートをチャック柄で表現しました。
漢 方
漢方は中国から伝わったものなので、中国らしい赤と黄色で配色し 弧を描いた線を使った模様で優しさを表現しました。

 

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