分析
エンドユーザ設定
- 双眼鏡、単眼鏡どっちも欲しいひと
- コンサートに行く人
- スポーツ観戦に行く人
- 自然を見るのが好きな人
- バードウォッチングをする人
- 美術館に行く人
- 博物館に行く人
- 細かく観察したい人
- 昆虫観察が好きな人
ターゲット 50~70代の男性
クライアント PENTAX
目標 売上を上げる
目的 ブランドを広める
商品情報
最短合焦距離：約50cm 倍率：6.5X、8.5X 重量：290g 同梱品：ネックストラップ、ベルトに通せるケース、ストラップ通し付きレンズカバー 別売：三脚アダプター 値段：（単体）11,850円、11,864円、12,836円、13,300円 （三脚アダプターセット）12,595円、12,450円、13,422円、13,96円
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強み
単眼鏡としても使える
フルマルチコーティング
遠くの景色から近くのものまで観察できる
遠くのものは近くに、近くのものは細部までくっきり大きく見える
ロングアイレリーフで長時間の観察でも疲れにくい
メガネをかけたままでも視界が欠けることなく快適にのぞける
メーカー保証1年
単体と三脚アダプターセットもある
カラーバリエーションがある
（グレー、ブルー（6.5倍）とグレー、グリーン（8.5倍））
手振れが少ない
視界が広い
三脚で固定しながら観察できる
レビューが5つ星のうち4.6
ピント、視野調整がしやすい 片手でできる
コンパクトで軽い
可愛い
明るい視野で薄暗いところでも近づかずに見える
耐衝撃、耐塵
ラバーコートで握りやすい
目の間隔が狭いお子様でも使用可能
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弱み
外にストラップを出したままのタイプのケースなので鞄などから出し入れする際邪魔
ケースがぴったりすぎて収納しにくい
やや立体感に欠ける
少し大きいという意見もある
レンズ中心から視線がずれると見にくいためコツが必要
防水じゃない
高い
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機会
単眼鏡が欲しい人も買うかもしれない
レビューが高いので買う人がいるかもしれない
Amazonで双眼鏡を検索すると割と上の方にペンタックスの商品が出てくるので関連で見るかもしれない
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脅威
強豪他社
もっと安い商品がたくさんある
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強み×機会
単眼鏡としても使える × 単眼鏡が欲しい人も買うかもしれない = 2wayなのでお得に感じる子もしれない
レビューが5つ星のうち4.6 × レビューが高いので買う人がいるかもしれない = レビューが増えて評判が広がるかもしれない
弱み×脅威
高い × もっと安い商品がたくさんある = 他の商品を買ってしまうかもしれない
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