分析
ターゲット 30代女性
クライアント 茶山饅頭 谷口屋
目標 茶山饅頭をたくさんの人に食べて欲しい
目的 お客様を増やしたい
|
強み
慶応元年から続いている
ネット予約できる
配送商品がある
テレビに出演したことがある
和菓子だけでなく洋菓子も売っている
人に贈るのに良い
抹茶をその日使う分だけ直接仕入れている
マイページが作れる
|
弱み
知名度がそんなにない
乳、卵、小麦のアレルギーがある人は食べられない
|
|
機会
リピーターが増えるかもしれない
新規のお客様が増えるかもしれない
ネットで買えるので若い人の売り上げが増えるかもしれない
|
脅威
他の和菓子屋に行ってしまう
饅頭を買わないかもしれない
|
強み×機会
テレビに出演したことがある × ネットで買えるので若い人の売り上げが増えるかもしれない = 売り上げが上がる
弱み×脅威
知名度がそんなにない × 他の和菓子屋に行ってしまう ＝ 赤字
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